{"id":5601,"date":"2019-12-24T00:47:55","date_gmt":"2019-12-24T00:47:55","guid":{"rendered":"https:\/\/intecro.com.tr\/tr\/?page_id=5601"},"modified":"2019-12-25T01:11:15","modified_gmt":"2019-12-25T01:11:15","slug":"marka-hikayesi","status":"publish","type":"page","link":"https:\/\/intecro.com.tr\/tr\/tr\/marka-hikayesi\/","title":{"rendered":"Marka Hikayesi"},"content":{"rendered":"[vc_row][vc_column][vc_single_image image=”5635″][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n

INTECRO\u2019nun Kurucular\u0131 ve \u0130sim Babalar\u0131<\/strong><\/h3>\n

A.Ali \u015eEN ve Cihan \u015eENSOY\u2019dur. (2010\/Aral\u0131k)<\/p>\n

INTECRO \u0130sminin A\u00e7\u0131l\u0131m\u0131<\/strong><\/h3>\n

T\u00fcrk\u00e7e Anlam\u0131 \u201c\u0130novatif (Yenilik\u00e7i) End\u00fcstriyel Teknolojiler ve Robotik\u201d olan ve orjinali \u201cIn<\/span><\/strong>novative In<\/span><\/strong>dustrial Tec<\/strong><\/span>hnologies and Ro<\/strong><\/span>botics\u201d ifadelerinin k\u0131salt\u0131lm\u0131\u015f halinden t\u00fcretilmi\u015ftir.[\/vc_column_text][vc_column_text]\n

INTECRO \u0130sminin Mana ve Esin Kayna\u011f\u0131 <\/strong><\/h3>\n

Intecro\u2019nun kurucular\u0131ndan A.Ali \u015eEN, \u201cIntecro\u201d isminin neden T\u00fcrk\u00e7e de\u011fil de \u0130ngilizce k\u00f6kenli kelimelerden t\u00fcretildi\u011fine ili\u015fkin olarak \u015fu a\u00e7\u0131klamay\u0131 yapm\u0131\u015ft\u0131r ;<\/u><\/strong><\/p>\n

    \n
  • \u201cKurmak \u00fczere oldu\u011fumuz \u015firketin; gelecekte uluslararas\u0131 mecrada projeler yaparak, ticari faaliyetlerini ihracat ile b\u00fcy\u00fctmesi gerekti\u011fine inan\u0131yorduk.<\/li>\n
  • Hayal etti\u011fimiz ve var etmek istedi\u011fimiz katma de\u011ferli \u015firketin ger\u00e7ek potansiyelini ancak bir d\u00fcnya markas\u0131 olmas\u0131 ve k\u00fcresel pazarlara eri\u015fmesi sureti ile ortaya koyabilece\u011finden emindik.<\/li>\n
  • Bende bu amaca motive oldum, \u0130ngilizce k\u00f6kenli bir marka ad\u0131 \u00e7ok gerekli gibi g\u00f6r\u00fcnmese de orta ve uzun vadede, evrensel dil \u0130ngilizce\u2019 nin avantaj ve potansiyelini ta\u015f\u0131mas\u0131n\u0131 istiyordum.<\/li>\n
  • E\u011fer bir kurulu\u015f vizyonundan bahsedecek isek, evrensel olman\u0131n yan\u0131 s\u0131ra ayr\u0131ca de\u011fi\u015fim, ink\u0131lap ve d\u00f6n\u00fc\u015f\u00fcm\u00fcn g\u00fcc\u00fcnden \u00f6te ba\u015fkaca yarat\u0131c\u0131 ve de\u011fer \u00fcretici olabilecek bir kavram akl\u0131ma gelmemi\u015fti.<\/li>\n
  • \u015eirketi kurdu\u011fumuz y\u0131llarda hen\u00fcz yeni yeni konu\u015fulmaya ba\u015flanm\u0131\u015f olan \u201c\u0130novasyon\u201d kavram\u0131n\u0131n \u00fczerinde duruyordum.<\/li>\n
  • Milenyum \u00e7a\u011f\u0131nda de\u011fi\u015fimin g\u00fcc\u00fcn\u00fcn kar\u015f\u0131s\u0131nda hi\u00e7bir mukavemet kal\u0131c\u0131 olam\u0131yor, \u201cyeni\u201d olan, \u201ceskiyi\u201d silip s\u00fcp\u00fcr\u00fcyor, hatta \u201cyeni\u201d, \u201ceskiyi\u201d daha da fazla eskitip, onu tarihsel de\u011ferlere b\u00fcr\u00fcnd\u00fcr\u00fcp tam manas\u0131yla antikaya d\u00f6n\u00fc\u015ft\u00fcr\u00fcyordu.<\/li>\n
  • Bu g\u00fc\u00e7 d\u00fcnyada pek \u00e7ok sosyal alan da, teknoloji ve end\u00fcstri alan\u0131nda etkisini g\u00f6sterirken buna kay\u0131ts\u0131z kalamazd\u0131m. Bu nedenle \u201c\u0130novasyon\u201d ifadesi hayalimde ki katma de\u011fer tan\u0131m\u0131n\u0131 \u00e7ok iyi a\u00e7\u0131kl\u0131yordu.<\/li>\n
  • \u0130novasyona y\u00fcrekten ba\u011fl\u0131, ne demek oldu\u011funu iyi bilen ve d\u00f6n\u00fc\u015ft\u00fcrme g\u00fcc\u00fcne inanan bireyler haline geldik ve bu kavram \u00fczerine yo\u011funla\u015ft\u0131k.<\/li>\n
  • \u015eirket kurulduktan sonra da hep \u0130novasyon \u00fcretmenin pe\u015finde ko\u015ftuk, her t\u00fcrl\u00fc zorlu\u011fa ve kaynak s\u0131k\u0131nt\u0131s\u0131na ra\u011fmen, daha fazla \u00fcretken olma e\u011filimde olduk, gereksinim olan de\u011fi\u015fimi destekledik, bu temeldeki ilkesellikten ve etik de\u011ferlerden de sapmad\u0131k.<\/li>\n
  • Bu kavram Intecro\u2019yu tam anlam\u0131 ile karakterize etti, Intecro\u2019yu Intecro yapan \u015fey temelde d\u00f6n\u00fc\u015f\u00fcm\u00fcn ve de\u011fi\u015fimin g\u00fcc\u00fcne inanmakt\u0131r.\u201d<\/li>\n<\/ul>\n

    INTECRO Logounda Yer alan Geometrik Simgenin Mana ve Esin Kayna\u011f\u0131 <\/strong><\/h3>\n
      \n
    • Intecro\u2019nun logosunda yer alan simge Orta Asya Medeniyetlerinde ki \u201ctoyak\u2019l\u0131 at ba\u015f\u0131n\u0131\u201d simgelemektedir. ( toyak : at\u2019\u0131n ba\u015f ve boyun b\u00f6lgesine giydirilen koruyucu sava\u015f z\u0131rh\u0131 anlam\u0131na gelmektedir)<\/li>\n
    • Orta Asya kavimlerinde at\u2019a y\u00fcklenen anlam ve atlar\u0131n \u00f6zellikleri, Intecro markas\u0131n\u0131n sembolik de\u011ferleri ile \u00f6zde\u015fle\u015ftirilmi\u015ftir.<\/li>\n
    • Intecro\u2019nun kurucular\u0131ndan A.Ali \u015eEN, bu konuya ili\u015fkin olarak \u015fu a\u00e7\u0131klamay\u0131 yapm\u0131\u015ft\u0131r ;<\/u><\/li>\n
    • \u201cAralar\u0131nda T\u00fcrk Medeniyetlerinin de yer ald\u0131\u011f\u0131 Orta Asya medeniyetlerinde, tarihsel olarak at\u2019lara \u00e7ok b\u00fcy\u00fck de\u011fer atfedilmesi ilgimi \u00e7ekmi\u015f ve d\u00fc\u015f\u00fcnce d\u00fcnyam\u0131 etkilemi\u015fti.<\/li>\n
    • Tarihde ki atlar\u0131n \u00f6zellikle toyak\u2019lar\u0131 ku\u015fand\u0131klar\u0131nda, zaman alg\u0131s\u0131n\u0131 de\u011fi\u015ftirecek kadar g\u00fc\u00e7l\u00fc bir \u015fekide gelece\u011fi ve geli\u015fmi\u015fli\u011fi hissettiren g\u00f6rkemli tasvirleri bana Intecro\u2019nun anlam\u0131na daha fazla \u00f6zg\u00fcnl\u00fck ve \u00e7ok y\u00f6nl\u00fc \u00f6zellikler katacak bir simge i\u00e7in ilham oldu.<\/li>\n
    • Esasen simge\u2019yi olu\u015ftururken ; neredeyse bin y\u0131l \u00f6ncesinde Toyak ku\u015fanm\u0131\u015f \u201cTarpan\u201d cinsin\u2019deki bir at\u0131n, ba\u015f ve k\u0131smen boyun bolgesinin yer ald\u0131\u011f\u0131 bir sil\u00fcetden esinlendim.<\/li>\n
    • Bu simge, medeniyetin bilinen tarihinden beri neredeyse insanlarla ayn\u0131 anda var olmu\u015f \u00a0ve insanlarla \u00f6zde\u015fle\u015fmi\u015f olan at\u2019lar\u0131n ; asil duru\u015funu, azmini, kararl\u0131l\u0131\u011f\u0131n\u0131, esteti\u011fini, boyun e\u011fmez ve hedef odakl\u0131 ruh halini, ayr\u0131ca daimi bir ikameti olmayan ve gelece\u011fe odaklanm\u0131\u015f ( inovasyon) karakterini tasfir etmektedir.<\/li>\n
    • Bu y\u00f6nleri ile ortaya \u00e7\u0131kan Intecro simge\u2019si, Intecro\u2019nun de\u011fer \u00fcretimi a\u00e7\u0131s\u0131ndan vizyonunu ve temel karakterini tamamlam\u0131\u015ft\u0131r.<\/li>\n
    • \u00c7evremdeki farkl\u0131 haz\u0131r bulunu\u015flukta ki g\u00f6zlemciler ile bu simge ile ilgili olarak anketler yapmaya ba\u015flad\u0131m.<\/li>\n
    • Bu anketler sonras\u0131nda toplad\u0131\u011f\u0131m veriler, Intecro logosunun ba\u015f\u0131nda yer almas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm bu yeni simgenin, \u00e7o\u011fu zaman pek de ne oldu\u011fu anla\u015f\u0131lamayan bir obje olarak tan\u0131mland\u0131\u011f\u0131n\u0131 g\u00f6sterdi.<\/li>\n
    • Ayr\u0131ca her g\u00f6zlemcinin kendince farkl\u0131 t\u00fcrden kavramlarla ili\u015fkilendirdi\u011fini veya bir \u015feylere benzetti\u011fini tespit ettim.<\/li>\n
    • Bu durum ho\u015fuma gitmi\u015fti, zira simge\u2019nin geometrik \u00f6zellikleri itibari ile hi\u00e7bir \u015feye benzemeyen y\u00f6n\u00fc, bizleri bir \u015feylerin kopyas\u0131, yans\u0131mas\u0131 veya t\u00fcrevi olma g\u00f6r\u00fcnt\u00fcs\u00fcnden uzak tutacakt\u0131.<\/li>\n
    • Bir ba\u015fka marka ve kavrama ait simgelerle ili\u015fkilendirilip onlar\u0131n g\u00f6lgesinde kalmak veya onlar gibi alg\u0131lanmaktan da koruyacakt\u0131.<\/li>\n
    • B\u00f6ylece Intecro ticari faaliyetlerinde ilerlerken, \u00a0teknolojik olgunluk seviyesini geli\u015ftirirken, eserler ortaya koyarken, yarat\u0131c\u0131 fikir ve bulu\u015flar \u00fcretirken logosundaki simgeler ve \u015fekiller ile de \u00f6zg\u00fcn bir bedende hayat bulmaya ba\u015flayacakt\u0131.<\/li>\n
    • Bu d\u00fc\u015f\u00fcnceler ile vizyon, kurum karakteri ve ba\u015far\u0131lar\u0131 ile herkesin kendince benzersiz olarak alg\u0131layaca\u011f\u0131, fark yaratan, \u00f6zg\u00fcn bir Intecro markas\u0131n\u0131n ortaya \u00e7\u0131kaca\u011f\u0131na inanm\u0131\u015ft\u0131m.\u201d<\/li>\n<\/ul>\n

       [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

      [vc_row][vc_column][vc_single_image image=”5635″][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] INTECRO\u2019nun Kurucular\u0131 ve \u0130sim Babalar\u0131 A.Ali \u015eEN ve Cihan \u015eENSOY\u2019dur. (2010\/Aral\u0131k) INTECRO \u0130sminin A\u00e7\u0131l\u0131m\u0131 T\u00fcrk\u00e7e Anlam\u0131 \u201c\u0130novatif (Yenilik\u00e7i) End\u00fcstriyel Teknolojiler ve Robotik\u201d olan ve orjinali \u201cInnovative Industrial Technologies and Robotics\u201d ifadelerinin k\u0131salt\u0131lm\u0131\u015f halinden t\u00fcretilmi\u015ftir.[\/vc_column_text][vc_column_text] INTECRO \u0130sminin Mana ve…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-5601","page","type-page","status-publish","hentry","entry","no-media"],"yoast_head":"\nMarka Hikayesi - Intecro Robotics<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/intecro.com.tr\/tr\/tr\/marka-hikayesi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka Hikayesi - Intecro Robotics\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_single_image image=”5635″][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] INTECRO\u2019nun Kurucular\u0131 ve \u0130sim Babalar\u0131 A.Ali \u015eEN ve Cihan \u015eENSOY\u2019dur. 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(2010\/Aral\u0131k) INTECRO \u0130sminin A\u00e7\u0131l\u0131m\u0131 T\u00fcrk\u00e7e Anlam\u0131 \u201c\u0130novatif (Yenilik\u00e7i) End\u00fcstriyel Teknolojiler ve Robotik\u201d olan ve orjinali \u201cInnovative Industrial Technologies and Robotics\u201d ifadelerinin k\u0131salt\u0131lm\u0131\u015f halinden t\u00fcretilmi\u015ftir.[\/vc_column_text][vc_column_text] INTECRO \u0130sminin Mana ve…","og_url":"https:\/\/intecro.com.tr\/tr\/tr\/marka-hikayesi\/","og_site_name":"Intecro Robotics","article_modified_time":"2019-12-25T01:11:15+00:00","twitter_card":"summary_large_image","twitter_misc":{"Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/intecro.com.tr\/tr\/tr\/marka-hikayesi\/","url":"https:\/\/intecro.com.tr\/tr\/tr\/marka-hikayesi\/","name":"Marka Hikayesi - Intecro Robotics","isPartOf":{"@id":"https:\/\/intecro.com.tr\/tr\/#website"},"datePublished":"2019-12-24T00:47:55+00:00","dateModified":"2019-12-25T01:11:15+00:00","breadcrumb":{"@id":"https:\/\/intecro.com.tr\/tr\/tr\/marka-hikayesi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/intecro.com.tr\/tr\/tr\/marka-hikayesi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/intecro.com.tr\/tr\/tr\/marka-hikayesi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Anasayfa","item":"https:\/\/intecro.com.tr\/tr\/tr\/anasayfa\/"},{"@type":"ListItem","position":2,"name":"Marka Hikayesi"}]},{"@type":"WebSite","@id":"https:\/\/intecro.com.tr\/tr\/#website","url":"https:\/\/intecro.com.tr\/tr\/","name":"Intecro Robotics","description":"More Innovation","publisher":{"@id":"https:\/\/intecro.com.tr\/tr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/intecro.com.tr\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/intecro.com.tr\/tr\/#organization","name":"Intecro Robotics","url":"https:\/\/intecro.com.tr\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/intecro.com.tr\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/intecro.com.tr\/tr\/wp-content\/uploads\/2025\/02\/intecro_yatay-02.png","contentUrl":"https:\/\/intecro.com.tr\/tr\/wp-content\/uploads\/2025\/02\/intecro_yatay-02.png","width":2134,"height":467,"caption":"Intecro Robotics"},"image":{"@id":"https:\/\/intecro.com.tr\/tr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/intecro.com.tr\/tr\/wp-json\/wp\/v2\/pages\/5601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intecro.com.tr\/tr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/intecro.com.tr\/tr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/intecro.com.tr\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intecro.com.tr\/tr\/wp-json\/wp\/v2\/comments?post=5601"}],"version-history":[{"count":5,"href":"https:\/\/intecro.com.tr\/tr\/wp-json\/wp\/v2\/pages\/5601\/revisions"}],"predecessor-version":[{"id":5636,"href":"https:\/\/intecro.com.tr\/tr\/wp-json\/wp\/v2\/pages\/5601\/revisions\/5636"}],"wp:attachment":[{"href":"https:\/\/intecro.com.tr\/tr\/wp-json\/wp\/v2\/media?parent=5601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}